{"id":7576,"date":"2023-04-03T08:22:29","date_gmt":"2023-04-03T06:22:29","guid":{"rendered":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/?post_type=cases&#038;p=7576"},"modified":"2023-06-30T10:46:17","modified_gmt":"2023-06-30T08:46:17","slug":"bikemasters","status":"publish","type":"cases","link":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/cases\/bikemasters\/","title":{"rendered":"Bikemasters"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium color_primary\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_contrast align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Flera \u00e5rs samarbete<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_contrast align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">\u00d6kad f\u00f6rs\u00e4ljning i butik &amp; webbshop<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_contrast align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">St\u00e4rkt varum\u00e4rke<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_8cac571a\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_067ea09e\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_6bbd814b strokesection_rightonly__ via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Utmaning:<\/strong><\/h3>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span style=\"color: #ff6b00;\">Hur \u00f6ka man konverteringarna i en bransch med h\u00f6g konkurrens och en produkt med l\u00e4ngre k\u00f6pscykel?<\/span><\/h2>\n<p>I en bransch d\u00e4r konkurrensen \u00e4r tuff \u00e4r det en utmaning att sticka ut fr\u00e5n m\u00e4ngden. Det \u00e4r viktigt att ha en tydlig differentiering och en unik f\u00f6rs\u00e4ljningsproposition. Det st\u00e4ller h\u00f6ga krav p\u00e5 att f\u00f6rst\u00e5 sin m\u00e5lgrupp, satsa p\u00e5 kundupplevelsen och skapa starka varum\u00e4rkesassociationer.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_3\" title=\"Kontakta oss\" href=\"#contact\"><span class=\"w-btn-label\">Vill ni ocks\u00e5 \u00f6ka en konverteringsprocent?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c0199177 height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_a402cb09 strokesection remove-stroke-mobile via_flex valign_top type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>L\u00f6sning:<\/strong><\/h3>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span style=\"color: #ff6b00;\">Fokus p\u00e5 anv\u00e4ndarupplevelse och varum\u00e4rkesbyggande marknadsf\u00f6ring<\/span><\/h2>\n<p>Med digital marknadsf\u00f6ring var m\u00e5let att driva in mer trafik och konverteringar. Detta har utf\u00f6rts genom v\u00e4larbetade kampanjer till r\u00e4tt m\u00e5lgrupper via Google Ads men ocks\u00e5 genom noggrann s\u00f6koptimering. Sociala medier var en viktig plattform f\u00f6r att st\u00e4rka och sprida varum\u00e4rket.<\/p>\n<p>Som ett komplement till den digitala marknadsf\u00f6ringen SEO optimerade vi \u00e4ven fler landningssidor till hemsidan. P\u00e5 dessa sidor skapades relevant textinneh\u00e5ll anpassat efter den SEO som vi tidigare tagit fram.<\/p>\n<p>Inom ramen f\u00f6r projektet kring Bikemasters nya E-handel var det viktigt f\u00f6r kunden att den skulle klara av ett h\u00f6gt tryck med m\u00e5nga bes\u00f6kare samtidigt. Genom att anv\u00e4nda en v\u00e4l anpassad Woocommerce-l\u00f6sning som \u00e4r en kraftfull och modern plattform f\u00f6r e-handel gick \u00e4ven detta att uppn\u00e5.<\/p>\n<p>Slutligen har vi fortsatt v\u00e5rt samarbete med Bikemasters d\u00e4r vi kontinuerligt optimerar den digitala marknadsf\u00f6ringen. Detta sker genom uppf\u00f6ljning och upps\u00e4ttning av nya kampanjer p\u00e5 Google Ads men ocks\u00e5 l\u00f6pande SEO.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_3\" title=\"Kontakta oss\" href=\"#contact\"><span class=\"w-btn-label\">Vill ni ocks\u00e5 f\u00f6rb\u00e4ttra anv\u00e4ndarupplevelsen?<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/wp-content\/uploads\/2023\/03\/Bikemasters_dame_koeres_af_mand.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/wp-content\/uploads\/2023\/03\/Bikemasters_dame_koeres_af_mand.jpg 800w, https:\/\/intermailfxr8b2l.barani.micusto.cloud\/wp-content\/uploads\/2023\/03\/Bikemasters_dame_koeres_af_mand-300x169.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_92d565f4 dotbg1 has_text_color height_auto width_full with_img\"><div class=\"l-section-img\" data-img-width=\"1350\" data-img-height=\"704\" style=\"background-image: url(https:\/\/intermailfxr8b2l.barani.micusto.cloud\/wp-content\/uploads\/2022\/02\/intermail_dots1.png);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_boxes stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_f1ac94df\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_60e9caca us_animate_this\"><div class=\"wpb_wrapper\"><h3 class=\"p1\">\u00d6ka din f\u00f6rs\u00e4ljning med en effektiv v\u00e4lkomstmejlserie<\/h3>\n<p class=\"p1\">Din guide f\u00f6r precis vad du ska skriva i varje enskilt mejl.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/p>\n<p>Fyll i f\u00e4lten, s\u00e5 skickar vi den till dig direkt!<br \/>\nSamtidigt registreras du f\u00f6r v\u00e5ra mejlutskick.<\/p>\n<\/div><\/div><div class=\"w-html\"><iframe src=\"https:\/\/app.emarketeer.com\/ext\/form\/entry.php?m=355591a3d5c2a07ee3dca36b7bbaa76c0d711f1&Origin=Website\" frameborder=0 style=\"height:382px;width:100%;\" scrolling=\"no\"><\/iframe><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_hidden-xs wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_f978127f\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"Flera \u00e5rs samarbete\u00d6kad f\u00f6rs\u00e4ljning i butik &amp; webbshopSt\u00e4rkt varum\u00e4rkeUtmaning: Hur \u00f6ka man konverteringarna i en bransch med h\u00f6g konkurrens och en produkt med l\u00e4ngre k\u00f6pscykel? I en bransch d\u00e4r konkurrensen \u00e4r tuff \u00e4r det en utmaning att sticka ut fr\u00e5n m\u00e4ngden. Det \u00e4r viktigt att ha en tydlig differentiering och en unik f\u00f6rs\u00e4ljningsproposition. Det st\u00e4ller...","protected":false},"featured_media":7585,"template":"","case_category":[40],"class_list":["post-7576","cases","type-cases","status-publish","has-post-thumbnail","hentry","case_category-leadgenerering-sv"],"acf":[],"_links":{"self":[{"href":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/wp-json\/wp\/v2\/cases\/7576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/wp-json\/wp\/v2\/media\/7585"}],"wp:attachment":[{"href":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/wp-json\/wp\/v2\/media?parent=7576"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/intermailfxr8b2l.barani.micusto.cloud\/sv\/wp-json\/wp\/v2\/case_category?post=7576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}